7th February 2020

As it’s National Apprenticeship Week, at RBH we’re celebrating the efforts made in our business to develop and upskill employees across our portfolio – and reflecting on some of the initiatives that we have in place.

In the hotel industry, employees are undoubtedly one of the most valuable assets any business has – they are at the coalface, ensuring guests experience the highest standards of service, and working in the background to operate the very hotels in which that service is delivered.

Over the years, hospitality has been seen as an option for part-time, temporary working as opposed to a long-term career option, but I firmly believe that is changing. And, at RBH, we’re ensuring we do as much as possible to contribute to that change – ensuring we create viable career pathways for employees.

That’s one of the reasons we introduced the #daretogrow people development strategy, with upskilling and training at its very heart. We’ve brought the strategy to life across the business, partnering with Babcock to create a series of hospitality programmes that map out bespoke development journeys for employees across the UK – from team member to general manager.

Encouraging people to follow a career in the industry is about offering an exciting and innovative route into – and through – the sector, fostering the skills, knowledge and behaviours needed by some of the UK’s best recognised hotels.

And the beauty of these programmes is that they are not limited to existing staff. We want to bring up the hospitality stars of the future, so new recruits can also take advantage of what we have to offer – which is a fantastic opportunity to sample the most exciting parts of the modern hospitality industry through job-specific pathways and a tailored approach to learning.

As a third party hotel management business, RBH is unique and, working with Babcock, we have formulated programmes to reflect this. For example, Babcock worked with us to map our internal team leader training – knows as ‘Bloom’ – to our very own L3 Team Leader / Supervisor Standard.

All training is delivered through Babcock’s team of occupational experts on a one-to-one basis, coupled with best practice apprenticeship teaching methodologies to provide RBH and trainees with the best possible apprenticeship delivery model.

And, thanks to active promotion that ties in with our overall recruitment strategy, Bloom has seen record numbers of applicants, which makes for an exciting year ahead with future cohorts already planned in.

Our National Account Manager at Babcock, Steph Webb, has highlighted that it has been a ‘pleasure’ to work with RBH to create an apprenticeship programme that works for the business.

And, from my perspective, this investment in training and development is such a key focus as we aim to attract and retain the best talent in the UK hotel industry. Our approach allows us to engage with even more apprentices – growing our talent pool and upskilling recruits and existing staff with plenty of support from the team at Babcock.