• Contact Us

Quicker recovery for RBH hotels attributed to increased ADR for Q2

RBH Hospitality Management reports significant rise in average daily rates (ADR) as its hotel portfolio continues to recover.

The management company of over 45 UK hotels has seen ADR up to 50% higher than its competitive set this financial quarter. As STR reports slower recovery in city hotels versus regional hotels, when comparing 2019 occupancy, RBH is seeing comparatively quicker recovery. Between April and June 2022, London and Edinburgh-based RBH hotels have seen an average occupancy rate of 85% - 5% higher than its comp set.

In London, RBH managed properties also have an overall ADR that is 17% higher than competitors, with hotels such as Hampton by Hilton London Docklands and Holiday Inn Express Royal Docks reaching 50% above market average for price per occupied room.

Similar levels of ADR growth are being seen for the regional portfolio, where average rates are 15% higher than in 2019, representing the consistent application of RBH’s strategy for rate growth. It has also had a positive impact on overall RGI which has seen an overall 3-point increase on 2019.

As well as being reflected in some of its hotel’s outstanding digital ROIs, reaching highs of 64:1, RBH’s long term sales strategy to shift to dynamic pricing models has enabled corporate rates to rise in line with high market demand. Furthermore, by avoiding static rate blocks, the portfolio has been able to capitalise on the return of big city events, conferences, and concerts, particularly at venues like London ExCel and Hyde Park.

In addition, broader occupancy levels across the portfolio have been boosted through the successful focus on working with the entertainment industry securing filming projects, music crews and sports teams.

Director of Revenue, Chris Martin commented:

“Despite a recent consumer survey showing that the propensity for city breaks continues to trail 10% behind pre-covid, the RBH portfolio is currently outperforming market expectations which is really positive.

“Though the overall recovery in travel and hospitality remains challenging, e.g. news headlines about airport disruption, the UK is currently ranking second of all European countries for hotel occupancy levels which should be celebrated. As we look ahead for the remainder of the summer, business levels for July and August are already looking strong in both London and the regions. In addition, revenue for the summer months compared to 2019 continues to look strong due to our ADR strategy.”

News & Updates

RBH Portfolio

Reuben Brothers appoints RBH to manage properties

1 March 2023

RBH has been selected to manage The Olde Bell and the Thames Riviera, which form part of the Reuben Brothers international portfolio.

Read more

RBH Insights

RBH Talent & Retention

16 February 2023

Recruiting and retaining talent in the hospitality industry has always been challenging, but is more vital than ever post-pandemic and Brexit

Read more

RBH Insights

The Rise of Third-Party Management in Hospitality

31 January 2023

HVS explores and proves the case for third party management companies, using RBH as key case study.

Read more

Business Updates

RBH looks ahead to the 2023 hotel landscape

15 December 2022

Experts in their respective fields, RBH's Exco share their thoughts on the UK hotel industry after a year of change, challenges and success.

Read more

Business Updates

Reflecting on a year of success at the new Westin London City

14 December 2022

RBH celebrates The Westin's successful first year of trading

Read more

Looking for a job in hospitality?

Explore our jobs

London

RBH, The Mille, 1000 Great West
Road, Brentford, TW8 9DW

+44 (0) 208 232 9014

Glasgow

RBH, 40 Brand Street,
Glasgow, G51 1DG

+44 (0) 141 419 4567
  • Website policy
  • Privacy policy
  • Sustainability policy
  • Cookie policy
  • Employment statements
  • Supplier Code of Conduct
  • Sitemap

Copyright © 2023 RBH Hospitality

  • Who we are
  • What we do
  • Our people
  • Our hotels
  • Giving Something Back
  • RBH careers
  • News & updates
  • Contact us

WANT TO WORK IN HOSPITALITY?

Careers

Explore jobs About us

Develop your career in the hospitality industry. Join the RBH family.

London
+44 (0) 208 232 9014
Glasgow
+44 (0) 141 419 4567