RBH Unveils New Strategy
David Hart and Susan Bland unveil RBH's new strategy in an interview with The Caterer
12th April 2021
The pandemic has given the business a new edge to drive expansion, collaboration and strong engagement both with internal and external stakeholders.
Dave Hart, RBH CEO, said:
Our customers are hospitality investors and we want to be their partner of choice. Our mission is to drive up asset values and maximise performance to outperform competition and increase profitability.”
Talking to the Caterer, RBH’s newly appointed CEO, David Hart, and MD, Susan Bland talk about RBH’s new growth strategy, how they have evolved the team during a challenging time and the push to create a community where hospitality investors feel that RBH is the only partner of choice.
The article highlights the newly announced RBH 25 strategy, which sets out three goals for the next five years: to gain 25 new hotels from existing partners; to gain 25 new hotels from new partners; and to achieve UK third-party management company market share of 25%, up from 18%.
Dave Hart, RBH CEO, said:
Owners want to know they are getting a strong service and their hotels are performing well; that is at the heart of everything we do and is part of delivering the growth of the business.”
RBH already has plenty to shout about, with nine new hotels signed during the last year, six of which were opened or taken over during the pandemic. And whilst trading during the pandemic has been a challenge, a focus on the key assets – people – has been the key to the company’s success during a difficult year.
Susan Bland, RBH Managing Director, said:
We’ve worked hard during the pandemic to pull everyone together – owners, general managers and so on – and to build on a sense of community and family at RBH. Our message is that we’re all in it together and we’ll get out of it together.”
Those with a subscription to The Caterer can access the article here