2nd February 2017
The central sales team at RBH is celebrating after receiving brand recognition for delivering best-in-class results.
The 9-strong central sales team have won the title of IHG (InterContinental Hotels Group) Sales Team of the Year for the UK and Ireland.
The team at RBH - the UK's leading independent management company - is responsible for managing sales across a number of key ownership groups including 25 IHG-flagged hotels across the Holiday Inn Express, Holiday Inn and Crowne Plaza brands.
The award recognised the team's results and excellence in commercial leadership, training and development, and driving the sales culture through all the company's hotels.
Rob Ledson, Group Director of Sales, said: "Our existing core portfolio is made up of 16 different owners and we have out-performed the market in occupancy, Average Daily Rate and ultimately Revenue per available room. With a heavily weighted London portfolio this is a huge success in the current market."
"Furthermore our Meetings and Events team centrally and within the hotels saw room hire revenues grow 7% year on year and food and beverage revenues replicating. Our ethos focusses on the messages 'remain unique' and 'be dramatically different' and this has ensured we stood out within our competitor set and market place. On top of this the team also secured the successful re-negotiation of one of IHG's largest crew contracts at £27million over the next three years.
"We are thrilled to be awarded this prestigious accolade in recognition of the outstanding work put in by the team."
The team takes every opportunity to focus on brand engagement and credit its success to this strategy. Its members have attended IHG UK and Ireland Sales Forum event for the last seven consecutive years and now represents the IHG IOA Sales and Marketing Sub-Committee
Rob Ledson, Group Director of Sales, added: "Every member of the central sales team has been true to their word and delivered best-in-class sales support for our hotels and owners. We are actively engaged in sales delivery and detail, and invest time in IHG with passion and dedication to get the best results."
As well as focussing its efforts on driving the business forward, the team also raised an impressive sum for charity, generating £6,000 for Make-A-Wish®., climbing Snowdon, battling blizzards and 10-metre visibility to raise money for the charity which grants magical wishes to children and young people fighting life-threatening conditions.
The Sales Team of the Year award was presented at IHG's Sales Kick-off Event which took place at Holiday Inn London - Bloomsbury.