One of our key strengths is our experience with hotel rebrands. This is a unique offering as we are able to assist from the initial feasibility stage, provide assistance with the choice of Brand, liaise with brands to agree the correct level of refurbishment, and then offer full turn key project management.
We have project-managed the rebrand of many different brands including DoubleTree by Hilton, Crowne Plaza and Holiday Inn Express. Each project is unique and our experience ensures we will deliver a project which drives value and a step change in quality whilst making sure the capital spend is in the right area and at the right level to maximise returns.
ibis London Heathrow T5
Travelodge T5 conversion to ibis budget and ibis Plaza:
142 ibis budget rooms completed during lockdown, and final phase including ibis Plaza rooms and remaining ibis budget rooms to be completed August 2021 - January 2022.
Works also included:
Refurb to public area
Change to signage
Mechanical and electrical upgrades
External clean and redecoration
Doubletree by Hilton Edinburgh City Centre
Advised owner on brand, franchise negotiations and brand appointment
RBH operated hotel as unbranded, continuing to trade through refurbishment and rebranding process
Full project management of the £5m construction and fit-out project