Standing still isn't an option.
One of our key strengths is our experience with hotel rebrands. This is a unique offering as we are able to assist from the initial feasibility stage, provide assistance with the choice of Brand, liaise with brands to agree the correct level of refurbishment, and then offer full turn key project management.
We have project-managed the rebrand of many different brands including DoubleTree by Hilton, Crowne Plaza and Holiday Inn Express. Each project is unique and our experience ensures we will deliver a project which drives value and a step change in quality whilst making sure the capital spend is in the right area and at the right level to maximise returns.
> Advised owner on brand, franchise negotiations and brand appointment
> RBH operated hotel as unbranded, continuing to trade through refurbishment and rebranding process
> Full project management of the £5m construction and fit-out project
> Advised owner on brand, negotiation of franchise terms and brand property improvement plan
> Full project management of £2m refurbishment
> 199 bedroom hotel went from unbranded to Holiday Inn Express within 6 weeks of commencing site works