One of our key strengths is our experience with hotel rebrands. This is a unique offering as we are able to assist from the initial feasibility stage, provide assistance with the choice of Brand, liaise with brands to agree the correct level of refurbishment, and then offer full turn key project management. 

We have project-managed the rebrand of many different brands including DoubleTree by Hilton, Crowne Plaza and Holiday Inn Express. Each project is unique and our experience ensures we will deliver a project which drives value and a step change in quality whilst making sure the capital spend is in the right area and at the right level to maximise returns. 

REBRAND EXPERIENCE

ibis London Heathrow T5

Travelodge T5 conversion to ibis budget and ibis Plaza:

142 ibis budget rooms completed during lockdown, and final phase including ibis Plaza rooms and remaining ibis budget rooms to be completed August 2021 - January 2022. 

£3.1m project

Works also included: 

Refurb to public area

Change to signage 

Mechanical and electrical upgrades

External clean and redecoration

Doubletree by Hilton Edinburgh City Centre

 

Advised owner on brand, franchise negotiations and brand appointment

RBH operated hotel as unbranded, continuing to trade through refurbishment and rebranding process

Full project management of the £5m construction and fit-out project

5 QHotels to Doubletree by Hilton

Rebranded 5 QHotels to Doubletree by Hilton within six-month period, including Doubletree by Hilton Oxford Belfry, Forest Pines Spa & Golf Resort, Westerwood Spa & Golf Resort, Cambridge Belfry, and Stratford-Upon-Avon.

Project included: 

Carried out a business reviews to ensure works would deliver required brand standards and enhance the areas of the hotel that would drive future revenue and profit.

Appointment of interior designer, quantity surveyor and designer.

Pricing of the brand property improvement plans.

Management of the procurement process, including tendering and ordering, for contractors and client direct items such as IT, FF&E & external signage.

REFURBISHMENT

All feedback is helpful, no? If your hotel is looking tired, you’ll certainly hear about it via online reviews. We can help.

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EXTENSIONS

Helping owners extend their properties to add bedrooms or public areas is a key way in which RBH add extra value to hotel owners.

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NEW BUILDS

The feasibility of a new hotel is dictated by several elements. We can help find the right opportunity for each location.

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